Fashionizing Sports

Cycling

Lucy Liu: Javelin

Boxing

The gymnast

Chanel: Shot put

Weightlifting

Sprinting

Sportswear as a fashion trend has been evolving for the past few years. Fashion and sports do not naturally tally. On the one hand, fashion is refined and uses pretty details on complimentary features, which is worlds apart from sportswear that traditionally focuses on technically advanced fabrics.

Recently, the role of fashion designers in the world of sports has changed. Three renowned fashion designers from three fashion superpower nations have designed Olympic kits for their country’s athletes – United States, Great Britain and Italy.

Classic: Team USA

American designer Ralph Lauren is the first designer to design an Olympic kit, and has designed on-duty and off-duty wears for the Olympians as well as uniforms for team USA’s opening and closing ceremonies.

Team GB

Also, Renowned fashion designer Stella McCartney who has launched a number of collections for sports group Adidas is the youngest designer to be contracted to design an Olympic games kit. The designer worked for two years to create Team Great Britain’s complete Olympic kit for Adidas range.

Team Italia

Italian designer Giorgio Armani has put together Team Italia’s formal wardrobe and sport wear for the London Olympics too.

Team Jamaica

Cedella Marley daughter of the late Bob Marley has also put together a kit for Jamaica’s field and track squad produced by Puma for the summer Olympics.

This summer, millions of people around the world will watch the London 2012 Olympic games and discover which country is dressed in the best Olympic kit, who throws the farthest and who runs the fastest.  

With the London 2012 Olympics in the coming weeks, we look forward to seeing what other team kits would look like.